Sometimes it’s what you don’t know that will help you make your business thrive and grow. What you don’t know might even cause your business to fail. How do you go about finding out what you don’t know, and whether it’s good or bad?
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While not every business has a website yet there probably isn’t a business owner around who isn’t thinking about it. Many businesses do have websites and some of them probably regret it. Why, because they’ve made two very common mistakes.
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When was the last time you opened the yellow pages to find a product or service. Chances are you’re going to the Internet first. This trend was confirmed by a study in the summer of 2008 that showed Internet searches (excluding online Yellow Pages) for local businesses exceeded the number of people who used the printed Yellow pages. Read more…
We’re all doing it — tightening our belts, cutting back on expenditures and finally thinking about paying down our credit cards. But that doesn’t mean we’ve stopped spending money. We still need goods and services but now we’ll think a little longer about our purchase decisions and we’ll look for the best deals.
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Times are tough. According to the news media and even governments, we’re in a recession. Did you hear the “D” word?
To survive and succeed, now is the time to reconsider and refocus your business plan. Think strategically about what and where to make cuts or changes but avoid the first reaction that many businesses make and that is to cut marketing and advertising. There are good reasons to maintain and even increase spending on advertising and marketing.