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Headlines may be gloomy for the year ahead, but that hasn’t deterred one Edmonton entrepreneur from setting some ambitious goals for 2009. Ben Block, owner of Sundial Graphics, opened the business in 2005 which has grown it rapidly offering integrated marketing services.
As a perpetual goal setter, Block was reviewing how far he has come and what’s next. “When I started the business I set several goals both for Sundial and myself” commented Block. “I recently sat down to review those goals which included to raise a $1 million for charity. If I’m working to build my business I want to know I have worked just as hard to give something back.”
Block has partnered with Free the Children, a not-for-profit group that combats child labour in developing nations through education, clean water, construction of schools as well as income generation projects for parents. Ryan Hollinrake, Corporate Engagement Manager at Free the Children has worked with Block to secure approvals, photography and other resources needed to get the project underway. “We are very excited about this inspiring idea and hope the business community will support Ben as he seeks to support our efforts.”
But how to do it? Sundial has leveraged our design and print capabilities to create a unique desktop calendar showcasing the positive impact Free the Children is having around the globe. These calendars can be branded with corporate logos allowing them to be used as promotional items. “Companies routinely purchase branded merchandise for their staff, clients and as giveaways. It’s my hope that enough companies will direct some of those funds to this project and allow us to achieve our goal” says Ben. By selling the calendars for $20 each and donating all profits to Free the Children, Sundial must sell 70,000 units to reach our goal.