When was the last time you opened the yellow pages to find a product or service. Chances are you’re going to the Internet first. This trend was confirmed by a study in the summer of 2008 that showed Internet searches (excluding online Yellow Pages) for local businesses exceeded the number of people who used the printed Yellow pages. Read more…
We’ve just received our first order of a new line of roll-up banner stands. They are very nice and we will be able to offer them at prices you won’t be able to beat.
We’ll have some new price sheets and images available soon. If you’re getting ready for a trade show and need a full colour vinyl banner in a nice looking banner stand, give us a call. You won’t believe the value and your booth will look great.
As the current recession deepened in 2008, marketers distributed more coupons than at any time in the past five years. Why? According to research, consumers not only receive more coupons during a recession, they also use more coupons during a recession.
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We’re all doing it — tightening our belts, cutting back on expenditures and finally thinking about paying down our credit cards. But that doesn’t mean we’ve stopped spending money. We still need goods and services but now we’ll think a little longer about our purchase decisions and we’ll look for the best deals.
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Times are tough. According to the news media and even governments, we’re in a recession. Did you hear the “D” word?
To survive and succeed, now is the time to reconsider and refocus your business plan. Think strategically about what and where to make cuts or changes but avoid the first reaction that many businesses make and that is to cut marketing and advertising. There are good reasons to maintain and even increase spending on advertising and marketing.