Survive the recession - advertise
March 4th, 2009
Times are tough. According to the news media and even governments, we’re in a recession. Did you hear the “D” word?
To survive and succeed, now is the time to reconsider and refocus your business plan. Think strategically about what and where to make cuts or changes but avoid the first reaction that many businesses make and that is to cut marketing and advertising. There are good reasons to maintain and even increase spending on advertising and marketing.