Website, Yellow Pages or both?
When was the last time you opened the yellow pages to find a product or service. Chances are you’re going to the Internet first. This trend was confirmed by a study in the summer of 2008 that showed Internet searches (excluding online Yellow Pages) for local businesses exceeded the number of people who used the printed Yellow pages.
It’s time to make sure you’re advertising your business on the Internet. Use your website to give potential customers much more information about your business than you can in a Yellow Pages ad. Show visitors photographs, give them directions and tell them about your company.
That’s not to say you shouldn’t advertise in the Yellow Pages. There are still a lot of people who have and use the printed version. Lots of people also use the online version of the Yellow pages and if you have your web address in your ad you will get even more exposure.
Use the Yellow Pages to deliver your business contact information, a short profile and your web address. Use your website to deliver the details and why your business is the best. Use both and generate more business than using one of them alone.