As the current recession deepened in 2008, marketers distributed more coupons than at any time in the past five years. Why? According to research, consumers not only receive more coupons during a recession, they also use more coupons during a recession.
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We’re all doing it — tightening our belts, cutting back on expenditures and finally thinking about paying down our credit cards. But that doesn’t mean we’ve stopped spending money. We still need goods and services but now we’ll think a little longer about our purchase decisions and we’ll look for the best deals.
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Times are tough. According to the news media and even governments, we’re in a recession. Did you hear the “D” word?
To survive and succeed, now is the time to reconsider and refocus your business plan. Think strategically about what and where to make cuts or changes but avoid the first reaction that many businesses make and that is to cut marketing and advertising. There are good reasons to maintain and even increase spending on advertising and marketing.
Sundial has a new look on the web. Our site features details on our marketing planning, graphic design, web design, printing, trade show displays and much more. A new expanded design portfolio and marketing needs assessment add to the exciting new look. Please visit the site and let us know if you have any feedback.
Headlines may be gloomy for the year ahead, but that hasn’t deterred one Edmonton entrepreneur from setting some ambitious goals for 2009. Ben Block, owner of Sundial Graphics, opened the business in 2005 which has grown it rapidly offering integrated marketing services.
As a perpetual goal setter, Block was reviewing how far he has come and what’s next. “When I started the business I set several goals both for Sundial and myself” commented Block. “I recently sat down to review those goals which included to raise a $1 million for charity. If I’m working to build my business I want to know I have worked just as hard to give something back.”
Block has partnered with Free the Children, a not-for-profit group that combats child labour in developing nations through education, clean water, construction of schools as well as income generation projects for parents. Ryan Hollinrake, Corporate Engagement Manager at Free the Children has worked with Block to secure approvals, photography and other resources needed to get the project underway. “We are very excited about this inspiring idea and hope the business community will support Ben as he seeks to support our efforts.”
But how to do it? Sundial has leveraged our design and print capabilities to create a unique desktop calendar showcasing the positive impact Free the Children is having around the globe. These calendars can be branded with corporate logos allowing them to be used as promotional items. “Companies routinely purchase branded merchandise for their staff, clients and as giveaways. It’s my hope that enough companies will direct some of those funds to this project and allow us to achieve our goal” says Ben. By selling the calendars for $20 each and donating all profits to Free the Children, Sundial must sell 70,000 units to reach our goal.