In the age of spam, junk mail and mass forwards e-mail marketing is a touchy subject. However, e-mail can be an unbeatable means to maintain contact with your customers beyond the day-to-day transactions. Every business is constantly striving for front-of-mind awareness with your market but many overlook the value of regular communication as a part of their overall marketing strategy.
Through a properly managed “opt-in” mailing list you can stay in contact with your customers, drive web site traffic, share information and provide for truly measurable returns.
